The trend of a healthy lifestyle enjoys a sustainably growing attraction across all age groups. Currently, the LOHAS consumer type (Lifesytle of Health and Sustainability) represents 27% of the German population, but is expected to expand to 40% by FY33e. In order to facilitate a healthy lifestyle, many consumers not only do sports and shift towards a healthy diet, they also make use of the benefits of health related products such as massage pistols & food supplements, with 3 out of 4 Germans using food supplements regularly.
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