Q2: better momentum for the largest brands
In Q1, Boråstapeter returned to organic growth. In Q2, growth accelerated to 9% y-o-y. Coupled with a strong performance for Artscape, which grew 19% organically on a tough growth comp, and External sales advancing its positions further, the group organic growth was 4% vs 11% in Q2'24. As in previous quarters, Embellence Group's gross margin expanded, which was offset by higher opex from marketing and sales initiatives. All in all, EBITA grew by SEK 1m to SEK 26m for a 13.5% margin.
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