Mulberry reports stronger growth in the second half
British luxury goods company Mulberry reports accelerating sales growth in the second half of 2025/26, driven by the strategy “Back to Mulberry Spirit”.
ANNONS
Total sales increased by 12.8 percent in the second half, corresponding to 13.6 percent in constant currency. For the full year, growth amounted to 5.0 percent, or 5.7 percent in constant currency.
Growth was broad-based, with all regions showing positive comparable sales in the second half. The strongest performance was recorded in the EU (excluding the UK) with an increase of 37.8 percent, followed by Asia and the US.
By channel, the trend clearly turned upward in the second half, where retail (omni-channel) increased by 11.1 percent after a decline in the first half. Franchise and wholesale continued to show strong growth of 31.2 percent in the period, down slightly from the first half.
The company says that growth has been combined with lower discounting and a higher share of full-price sales, which has contributed to improved gross margin.
Mulberry’s CEO Andrea Baldo says that the strategy is now gaining traction in all markets, with strengthened customer engagement and improved sales quality.
The company also highlights strong demand for new product launches as well as increased interest following the appointment of Christopher Kane as creative director for Ready-to-Wear.
Mulberry says it is entering the new fiscal year with continued momentum and confidence in the strategy, with a focus on building a long-term profitable business.
