Fable Media Group (Q3 Review): Spending on the Transfer Window, Paying Out at Full Time - Redeye
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Fable Media Group (Q3 Review): Spending on the Transfer Window, Paying Out at Full Time - Redeye

Redeye views Q3 as a largely pre-announced quarter, with a soft margin that we flagged in our update following the guidance adjustment. Net sales rose 21% year-on-year to SEK18.7m, 5.4% above our estimate, while adjusted EBITDA of SEK10.6m was 1.7% below our estimate at a margin of 57% (68%), still well above lead generation peers. Management is deliberately spending more on marketing to build positions in markets and partnerships with long-term potential, and commission from Fable's high-value markets increased significantly. We make almost no changes to our estimates, which land at the low end of 2026 guidance, and we keep our Fair Value unchanged.

Redeye views Q3 as a largely pre-announced quarter, with a soft margin that we flagged in our update following the guidance adjustment. Net sales rose 21% year-on-year to SEK18.7m, 5.4% above our estimate, while adjusted EBITDA of SEK10.6m was 1.7% below our estimate at a margin of 57% (68%), still well above lead generation peers. Management is deliberately spending more on marketing to build positions in markets and partnerships with long-term potential, and commission from Fable's high-value markets increased significantly. We make almost no changes to our estimates, which land at the low end of 2026 guidance, and we keep our Fair Value unchanged.
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