Traumautoverlosung brings ZEAL’s proprietary charity-raffle format into the premium car category, with the first draw centred on a Porsche 911 GT3 RS worth € 349k. The launch fits neatly into ZEAL’s diversification strategy, as proprietary formats broaden the group’s offering beyond lottery brokerage, reduce dependence on jackpot cycles and support structurally stronger economics. ZEAL’s entire lottery business delivered a 17.7% billings margin in 2025, while proprietary raffle formats such as Traumhausverlosung are seen to carry c. 43% billings margin (eNuW). Execution risk also looks manageable, given ZEAL’s successful scale-up of Traumhausverlosung.
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