Verkkokauppa: Finns are not back in spending mode - SEB
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Verkkokauppa: Finns are not back in spending mode - SEB

We have seen Finnish consumer confidence improve from low levels but it has not materially impacted spending on goods, especially Verkkokauppa.com’s high-ticket items. Cost saving measures will improve the Q4 results but not enough to bump up an otherwise difficult year. We expect 2025 to be a better year, but the outlook is not as bright as we thought it would be in a lower interest rate environment.

We have seen Finnish consumer confidence improve from low levels but it has not materially impacted spending on goods, especially Verkkokauppa.com’s high-ticket items. Cost saving measures will improve the Q4 results but not enough to bump up an otherwise difficult year. We expect 2025 to be a better year, but the outlook is not as bright as we thought it would be in a lower interest rate environment.
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